Our Founder

A great scent doesn't just enter a room; it ensures the room remembers you. I started Point because I believe that legacy should be accessible to everyone." — Moataz, Founder of Point

In 2016, Point was nothing more than a digital obsession. I spent two years immersed in thousands of hours of olfactory research—watching every review and studying every note from the world’s greatest perfumers. I wasn't just a fan; I was a student of the craft.I realized that the "Luxury Tax" was keeping the most beautiful scents behind closed doors. I wanted to create a Point where high-end artistry meets absolute accessibility. Point Fragrance is the result of a decade-long journey from being a silent observer to becoming a creator of Olfactory Excellence.

The "Loloaa" Legend

At fifteen, luxury was a secret ritual. I would borrow sprays from my father’s and brother’s designer bottles, feeling the instant shift in my own confidence. But my true collection started smaller in the iconic "Loloaa" bags found across Egypt.I would take from my daily pocket money just to buy a five-pounds sachets of perfume. Those small plastic bags taught me my first lesson: scent is the most intense form of memory. Point was born from the desire to take that same feeling of pure joy and elevate it into a premium experience. We don't just recreate scents; we preserve the memories they inspire.